Dreamforce 2025 Salesforce Partner Experience: Key Updates and AI Search Optimization Tip

Dreamforce has always been more than just a tech conference- it’s the heartbeat of the Salesforce ecosystem. Every year, thousands of professionals, partners, developers, and innovators gather to share knowledge, explore new solutions, and shape the future of digital transformation.

This year, Dreamforce 2025 is taking the partner experience to an entirely new level. From a significantly expanded Partner Lounge to dedicated content tracks, hands-on sessions, and new SEO strategies for the age of AI search, Salesforce is ensuring that partners have everything they need to grow their businesses and maximize impact.

Whether you’re an ISV, a Salesforce consulting partner, a strategist, or a marketer in the Salesforce ecosystem, this comprehensive guide will help you navigate Dreamforce 2025 effectively and capitalize on the opportunities that lie ahead.

Finding the Partner Lounge: Your Gateway to the Action

One of the best places for partners to start their Dreamforce journey is the Partner Lounge. This year, the space has been doubled in size, making it more dynamic and engaging than ever before.

As you enter the Marriott Marquis, follow the clearly marked signage guiding you toward the Partner Lounge. The arrows will lead you to a staircase or escalator that takes you up to the second floor atrium, where the entire Partner Lounge area is set up.

Last year, Salesforce occupied only half of this space – this year, they’ve taken over the entire atrium, transforming it into a hub of learning, networking, and strategy for all partners.

Pro Tip: Before diving into sessions, make sure to stop by the Welcome Desk. This is your one-stop station to pick up your exclusive partner swag, ask questions, and connect with Salesforce experts who can guide you through the event. It’s also a great place to orient yourself if it’s your first Dreamforce.

 Returning Favorites: Proven Experiences That Work

Salesforce is bringing back several beloved features from last year’s Partner Lounge to ensure partners continue to have premium experiences throughout the event. These include:

• Invite-only rooms: Exclusive spaces for high-level partner conversations and strategy sessions.
  
• Executive meeting suites: Designed for more focused discussions with Salesforce leadership and other key stakeholders.
  
• Welcome Desk: A central information point for resources, swag, and personalized assistance.
  

These spaces were hugely popular in 2024, and their return ensures that partners can access personalized interactions, strategic networking, and exclusive insights throughout Dreamforce 2025.

What’s New in 2025: Introducing the Partner Blazer Theater

Perhaps the most exciting addition this year is the Partner Blazer Theater – a brand-new 100-seat venue at the center of the Partner Lounge.

This theater will run partner-focused sessions all day, every day, covering the most relevant topics for both technical and business audiences.

Two Dedicated Content Tracks for Maximum Impact

Salesforce has strategically divided the sessions into two tracks:

• ISV Technical Partners – Focused on product innovation, integrations, and developer strategies.
  
• Consulting Partners – Centered around sales enablement, strategic growth, and delivering value to customers.

You can access the full session list by scanning the QR code displayed on-site or by exploring the Dreamforce app, which allows you to add sessions to your personal agenda seamlessly.

Must-Attend Sessions for Salesforce Partners

With so many sessions happening throughout Dreamforce, it can be overwhelming to decide which ones to prioritize. Salesforce has highlighted a few must-attend sessions for partners that will deliver maximum value:

1. Sales Playbook for the Agentic Enterprise

Led by Salesforce’s EVP of Sales, this session focuses on how partners can lead the charge in Salesforce’s Agentic Enterprise motion. It’s particularly valuable for sales and strategy roles, providing actionable insights to align your offerings with Salesforce’s strategic direction.

2. Partner Playbook for the Agentic Enterprise

This session, presented by Salesforce leadership, helps partners understand their role in this transformative era. It offers clarity on how to execute strategies that can unlock new levels of business growth.

3. Agentic Maturity Model – Two-Part Session

• Part 1: An in-depth explanation of the Agentic Maturity Model, including audiences, use cases, and tactical guidance.
• Part 2: A hands-on workshop where you’ll learn how to select the right use cases, assess readiness factors, and set customers up for long-term success.

This session is ideal for partners involved in sales, strategy, or customer enablement.

4. Product Deep Dive Sessions

This year, Salesforce is hosting more product sessions than ever before. These sessions will be led by VPs, SVPs, and product experts who work directly with the technologies being showcased. They’ll focus not only on product innovation but also on partner opportunities, helping you understand where to invest your time, skills, and resources.

Each session is 20 minutes long, making them concise yet impactful. After the sessions, speakers will be available nearby for deeper conversations, giving you the opportunity to ask questions and build connections.

Curated Partner Agendas: Your Personalized Dreamforce Guide

To help partners maximize their time at Dreamforce, Salesforce has brought back Curated Partner Agendas by popular demand.

These pre-built agendas are designed to guide partners through the most relevant sessions based on:

• Partner Type – ISVs, SIs, MSPs, etc.
  
• Job Role – Sales, Marketing, Technical, Strategy, etc.
  
• Product Interests – Specific Salesforce products and innovations.

Each agenda is created by top Salesforce leadership, ensuring that you get a strategically curated path through Dreamforce. Once you scan the QR code and select your agenda, it’s automatically added to your Dreamforce app, making navigation simple and stress-free.

Additionally, each agenda comes with a Dreamforce checklist that includes strategic actions to take before and during the event, helping you prepare and stay organized.

Mastering SEO & AEO in the Age of AI Search

Beyond the physical experience at Dreamforce, Salesforce is equipping partners with digital strategies to thrive in the rapidly evolving world of AI-powered search.

During the Partner Briefing, Graham Hart, Global Head of SEO at Salesforce, delivered a powerful session on the fundamental shift in search behavior.

From Links to Answers: A New Search Reality

For decades, SEO revolved around ranking on the first page of Google and being among the top blue links. But that world is changing fast.

With the rise of AI Overviews, Gemini, Chat GPT, Perplexity, and other LLMs (Large Language Models), users are no longer relying solely on clicking links. Instead, they’re receiving synthesized answers directly on search pages.

This shift means your content must now be optimized not just for search engines, but for AI models.

Practical Content Optimization for AI

To make your content AI-ready, ensure the following:

• Use clear H1 and H2 tags to define content hierarchy.
• Write short, structured paragraphs that are easy for AI to parse.
• Incorporate lists, Q&A formats, and FAQs.
• Use schema markup to help AI understand context and meaning.
• Demonstrate expertise and credibility through citations, statistics, and firsthand experience.

This is no longer optional — it’s essential to stay visible in AI-driven search results.

Backlinking & Cross-Linking: Building Collective Authority

Graham also emphasized that backlinking and cross-linking have become critical authority signals in the era of AI search.

AI models assess credibility based on citations from reputable sources, meaning that strong, strategic linking helps AI engines identify your content as authoritative.

The Salesforce + Partner Link Pledge

To strengthen the Salesforce ecosystem’s collective authority, partners are encouraged to join the Salesforce + Partner Link Pledge.

Here’s what it involves:

• Create content – blogs, event recaps, press releases, marketing emails – related to Salesforce or Dreamforce.
• Link back to Salesforce’s official product pages and authoritative content using the provided anchor text and URLs.
• Cross-link between your site and Salesforce’s to build a shared knowledge graph.
• Ensure your content follows EEAT principles (Expertise, Experience, Authoritativeness, Trustworthiness) to build long-term search authority.

This mutual linking strategy amplifies visibility for both Salesforce and its partners across traditional search and AI-powered answer engines, making your content more likely to appear in AI-generated summaries.

Key Takeaways for Salesforce Partners

To make the most of Dreamforce 2025 and the evolving digital landscape, here’s your quick recap:

• Visit the Partner Lounge early to claim swag and get oriented.
  
• Prioritize must-attend sessions like the Agentic Playbook and product deep dives.
  
• Use curated agendas to plan your experience efficiently.
  
• Optimize content for AI search using structured formats and schema markup.
  
• Join the Link Pledge to boost collective authority.
  
• Engage in EEAT-driven content creation to build trust and long-term visibility.

See You at Dreamforce 2025

Dreamforce 2025 is set to be a transformative experience for partners. With expanded spaces, strategic content, and modern digital marketing insights, this year provides unmatched opportunities to learn, connect, and grow.

Share this blog with your team, align your strategies, and get ready to make the most of Dreamforce 2025.