Introduction
Docs Made Easy is a brand asset of HIC Global Solutions and a popular name in the Salesforce document generation business.
To keep our brand image strong and distinctive, we’ve established guidelines for the design team and partners to use the logo correctly in all future campaigns. Let’s keep our identity intact and make sure it stands out!
We advise you to go through the document carefully while using our logo for all business purposes.
brand identity guide
thank you for reviewing the document
The guidelines in it will help us maintain graphic and message continuity, protect our logo assets, and build powerful, relevant messaging across a variety of platforms when used appropriately.
why is this necessary?
Proprietary logos, approved typefaces, the visuals we choose, and the words we use — every part of our brand is an important part of our whole brand. That’s why it’s extremely important that we use each very carefully.
Following the guidelines and rules in this style guide will help us speak with a single, influential voice to generate bold, engaging communications, build strong bonds with our audiences, and protect our brand for years to come.
brand voice
Our corporate logo represents the value we bring to our organization and communicates the identity of Docs Made Easy.
Our logo conveys that we are
- Confident
- Human
- Contemporary
brand logo types
The Docs Made Easy logo comprises an impression of documents, the company name with the parent company’s name set in Poppins. The horizontal logo is the primary and should be used in most instances. The following are our corporate logos. You can use both the blue and the black backgrounds. Consider the size and contrast of the logo when designing it for legibility.
- Correct Way To Use DME Logo
primary logo
alternative logo
- Incorrect Way
Co branding
While using the logo, Please Make sure the materials you use are current and reflect Docs Made Easy as it stands today.
Partnering with a third party may require us to use a co-branded logo. The logo is composed of three elements: the primary brand logo, a dividing line or “| or +”, and a third-party logo. It is important that the logos are equal in size.
Please note that we allow third parties to use our logo only after specific permissions.
guidelines
Clear Space
Everyone likes a little personal space. Our logo does too. Make sure it can breathe by reserving clear space equal to the height of the “H” on all sides.
Minimum Size
Don’t make people squint. In digital applications, our logo should be at least 110 pixels wide. In print, it should be at least 1.2 inches (3 centimeters) wide.
Logo Primary Color
- HEX : #34beff
- RGB : R 52, G 190, B 255
- HSL : H 199, S 80, L 72
- CMYK : C 60%, M 8%, Y 0%, K 0%
Logo Subtext Color
- HEX : #000
- RGB : R 0, G 0, B 0
- HSL : H 0, S 0, L 0
- CMYK : C 75%, M 68%, Y 67%, K 90%
brand typeface
primary typeface
poppins, sans-serif
secondary typeface
open sans, sans-serif
brand Color palette
primary
- HEX: #085897
- RGB: R 08, G 88, B 151
- CMYK: C 97%, M 71%, Y 13%, K 2%
secondary
- HEX: #528ab6
- RGB: R 82, G 138, B 182
- CMYK: C 70%, M 37%, Y 12%, K 0%
- HEX: #2169a1
- RGB: R 33, G 105, B 161
- CMYK: C 69%, M 58%, Y 13%, K 1%
tertiary gradients
- HEX: #085897
- HEX: #0834a1
general advisories
Do's
- Always use the typeface mentioned in the guide
- Ensure there is some spacing between the words
- Keep the color palette the same as in the brand guide
- In case of a partnership, leave adequate space between the logos and separate them with a dividing line or a +
dont's
- Please do not re-create the logo
- Overprint or obstruct any part of the logo
- Add any kind of special effects to the logo
- Distribute or otherwise make available our logos, marks, or assets
- Use old versions or any other marks or logos to represent our brand
- Do not modify or stretch the logo